Writer | Start-up Founder | Outdoorsperson
Meta built a platform that profits from your emotional engagement. Suffering is highly engaging. A toddler crying in the mud stops the scroll. A long line of hungry children generates likes, shares, and comments. Every interaction tells the algorithm: show more of this. Not because it helps anyone, but because it keeps you watching.
The outdoor industry has largely aligned around fine gauge merino wool as the natural alternative to lightweight synthetics. But why is there not more linen in the outdoor industry for the SS season and hot weather regions? Derived from the flax plant, linen has been...
Mr. President, Congratulations on your return to the presidency. Winning a second national election requires stamina, determination, and a connection with the American people. Those qualities are clear. I am writing to offer an idea that may not have reached your desk...
Almost Heroes: A Positive Review of an Underrated Outdoor Comedy It’s always fun when a movie comes along that feels like it was made for outdoorspeople. Almost Heroes is one of those movies. This Adventure Comedy Western (three of my favorite things rolled into one)...
Fun is easy. It’s not hard to make work fun. And yes, a fun, enjoyable workplace is important, and it is absolutely a priority at Abode Outside. But it’s not our top priority. Our mission is big: To help connect people with nature in order to protect the planet and live longer, happier lives.
Continuing to use the same methods and systems while expecting different results is a recipe for failure and a possible explanation for some of the stagnation that everyone in the industry is seeing and talking about right now.
Nate is a writer, outdoorsperson, and founder of Abode Outside, a Minnesota-based clothing brand. His writing focuses on finding practical solutions and offering new perspectives on nature, work, wellness, and the events shaping our world.
